About
Ancient wisdom, new tools. Bochica Labs exists to open paths with artificial intelligence: turning problems that look like solid rock into solutions that flow.
The legend
The name comes from Bochica, the sage of Muisca mythology in Colombia who taught his people and split the rock to save them.
Bochica reached the savannah of Bogotá as an old, bearded sage with a staff. He taught the Muisca to weave, to farm and to live as a community. When a great flood covered the savannah, he struck the rock with his staff and opened the way for the water to drain: that is how the Tequendama Falls were born.
| In the legend | At Bochica Labs |
|---|---|
| The sage who teaches | Consulting: explaining and handing over knowledge |
| The staff | The tool: AI — and the stem of the b in our logo |
| The rock | The client’s problem |
| The flowing water | The solution running, the processes set free |
| The dot of the b | The focus: the one clear idea we deliver |
Where we are going
Opening new paths with artificial intelligence.
We build data platforms and AI solutions that help people and companies understand trends, save time and make data-driven decisions.
To be the go-to AI lab for the Spanish-speaking world, between Europe and Latin America, known for turning technology into measurable results.
Values
Explaining AI without smoke or jargon.
Every proposal says what will be done, what it costs and what result to expect.
Technology is only worth it if it solves something real.
We start from the client’s problem, not from the tool of the month.
We are a lab: we test, measure and learn.
Fast prototypes before big investments.
Saying what AI can and cannot do.
If a solution is a bad fit, we say so.
Experience in regulated sectors: privacy and compliance from the start.
We review data, permissions and regulation on every project.
Latin pride and a global outlook.
Solutions built for the Spanish-speaking market, in Spanish and English.
Who is behind it
Founder and Director
I am Colombian, I live in Malta, and I have spent close to ten years managing high-value clients across Europe and Latin America.
I started in consumer goods, running more than a hundred B2B accounts and territory P&L at Heineken Ecuador. Since 2021 I have worked with regulated operators serving Spain and Latin America: portfolios of 150+ accounts, compliance and risk one desk away, and data protection as a starting point rather than an afterthought.
That is where I saw the rock. Good teams losing hours to manual segmentation, writing the same message twenty times, and moving data between tools that do not talk to each other.
Bochica Labs came out of that — not out of the technology, but out of the problem. I work in Spanish and English, and I always start by understanding what is costing you the most time.
Connect with me on LinkedInTell us about your case in a 30-minute call, no strings attached.
Let us talk